A few years back, I found myself in the typical 9-5 grind. I was part of a great team and I felt good at my job, but something was missing – a sense of creativity. I craved a work environment where creativity wasn’t just an afterthought but a driving force.
Given my background in marketing and branding, I noticed a gap in the market. Too many business owners don’t know where to start when it comes to marketing. Starting my own business meant I could blend my natural creative talents, learned skills and experience with a good dose of creativity, creating a mix that works well for both me and my clients.
Some days, I’ll be honest, the creative well seems to run dry. However, experience has taught me that the most significant growth often comes from pushing through these creative lulls. It’s during these seemingly unproductive moments that resilience and determination prove their worth. By pushing through the hard days, even when creativity feels like a distant friend, I’ve uncovered unexpected solutions, fresh perspectives, and a deeper understanding of my craft. It’s a reminder that growth lies just beyond the initial struggle, and every creative journey, no matter how challenging, contributes to the evolving narrative of my entrepreneurial adventure.
Each small business I work with is unique, and that uniqueness allows me to tap into my creativity to find ways to maximize the time and money each of my clients invests in marketing. It’s not a one-size-fits-all approach; it’s about crafting strategies that fit the distinct personality and needs of each business.
Try This Today
Remember why you started.
- Make a list of the top 5 reasons you began (or want to begin) your business.
- Keep that list near your workspace so that you can shift your focus from frustration to gratitude even on the hardest days.
Share Your Story
What’s one reason you started your journey as a business owner? Email me!
Ready to strategize marketing for your business? Schedule a free consultation.
