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Frameworks Creative

MARKETING MOMENTUM

A Blog with Practical Encouragement for Business Owners

Taking Time to Reflect on 2023

Throughout the month of December, I find myself reflecting over the past year and remembering what the year held in my personal life as well as for my business. Exploring the wins, lessons learned and everything in between (the things that made this year unique!) is a great way to set yourself up for making needed changes and moving into 2024 intentionally.

For me, a highlight was leading 15 class sessions (some in-person and some online) on basic marketing for small businesses as I partnered with three separate organizations who support entrepreneurs (NYSBDC, Ibero Business Center, The Enterprise Center at PathStone).

I especially enjoyed how each class led to new connections. Class instruction is most definitely part of my business plans moving forward. I’d like to include more specialized workshop-style classes where business owners can make real progress on marketing their business.

My biggest challenge this year was unexpected health challenges that lead to a major surgery with a long recovery period. I had to slow down my client work and take over a month completely off to allow time to rest and heal. I was reminded about some of the best parts of owning my own business – that I can call my own shots and make adjustments as needed. I learned to hold my goals and plans a bit more lightly. I also appreciate the work I get to do even more after a season where I had many limitations.

Thank you for being part of my community this year. Your journey is unique, and I’m excited to continue supporting you in the adventures to come.

Try This Today

If you haven’t already, I encourage you to take a few minutes to go over the following:

Make a list of achievements:

  • What were your business “highs” this year? 
  • Have you taken a moment to appreciate them? If not, who can you share these victories with?
  • How will these successes influence how you spend your time next year? 

 

Make a list of challenges faced: 

  • What obstacles did you face, and, more importantly, how did you tackle them?
  • What was the outcome?
  • What lessons did you learn? What changes will you make in light of these lessons?

 

Share Your Story

What was your proudest moment in 2023? Drop a comment and let’s celebrate those victories together!

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