When Tammi approached us for a visual brand for Zoom Doggos, she was looking to break the mold of traditional, “strictly obedience” dog training. Her goal was to create a brand identity that felt less like a classroom and more like a conversation. most importantly, she was looking for a visual brand that communicated “fun!”
Logo Design
Using peek-a-boo pose of Tammi’s own pup as well as energetic play bow as the focal points in each version of the logo, the letters of the “Zoom Doggos” name turn into play-things for a dog. This helps communicate how Zoom Doggos training is intended to turn those everyday moments into fun, engaging activities so owners can build a deeper bond with their dog and truly enjoy life together.
Supporting Elements
The imperfect, cut-out shapes are a meaningful way to represent this brand whose mission is to help owner-dog relationships embrace the everyday imperfections that make connections full of meaning and love. Particularly special in this brand is that it features three pups who are particularly dear to Tammi. Full of vibrant color and dynamic shapes, this brand shouts “let’s play!”
